Target - Seasons

(Promotional - Social)

Role: Lead Producer

Studio: BIEN

Agency: Portal-A

Client: Target

One of the biggest challenges of this project was designing and managing the pipeline for the “Spring Breeze” animation. Animation began before filming the influencers, requiring the visuals to be highly adaptable—scalable to fit various camera angles and talent without access to final footage in order to accommodate the unusual flow of production. This demanded a flexible, responsive workflow that could accommodate fast, efficient updates. The client chose a playful 2D illustrative style to align with the lighthearted, cute aesthetic popular on TikTok and Instagram.