It’s A Wonderful Lifetime

(Broadcast - Brand Refresh)

Role: Lead Producer

Studio: MAMMAL

Client: A&E

While at MAMMAL, I helped produce a festive brand refresh for Lifetime’s beloved holiday movie marathon, It’s a Wonderful Lifetime (IAWL). With a long list of deliverables—think Codas, Lower Thirds, Transitions, Title Cards, and more—the biggest challenge was juggling all the moving parts to make sure every toolkit element came together smoothly and production stayed on track.

Below are some of the key GIFs and a full IAWL promo that ties it all together.

“Lights, camera… SLEIGH!”